10 proven tips and tricks to improve website ranking using google analytics.

Ranking on Google is a dream of every blogger in these days. As all new and experienced blogger knows the strategies to improve ranking of a new or existing website. Also there are various Youtubers who are teaching how to improve website ranking and get #1 position in Google SERP. But all of us know how it is difficult to get our website or blog post at #1 position on Google SERP without proper guidance and hard work.

How to Increase Google Ranking of website using Analytics


So today we are going to tell you the working tips and tricks how to improve your website ranking and get it at number 1 position on SERP using Google Analytics.

As all of us know the basic
Search engine optimization (SEO) technique to improve ranking on google but some technique are those in which you need little SEO knowledge. It can take years to build up the authority of a domain and the rankings of pages of any website.

In this post you will learn step-by-step guide to improving your website's Google rankings quickly using Analytics.

Using Google Analytics tools you can check your results very easily and find the key phrases in your website which are ranking on google. 

The goal is to find a key phrase that you’re already ranking for, but not ranking that high to put your blog post at #1 position. If you can find these phrases after analyzing these reports then, you can find the corresponding article on your website and work according to these reports. 
If you can find the page that is ranking on google search engine then, it is easy for you to optimize it for the phrase and can easily make some changes to take that blog post at #1 position on google SERP.

Here is the details which you have to analyses through google analytics to rank your website on google SERP.

1. Find the phrases for which your website almost rank high on google SERP.

2. Find the page in Google search results. that means note down the position of your page on google SERP and confirm the ranking.

3. Next, improve the page by better indicating the relevance for the phrase and update the content as per your competitors.

4. Check back your ranking on google SERP and see if it worked.

As we told in the starting of this article it is very fast process. There is no need to research keyphrases since Analytics will give us the phrase which are already ranking on google. 

To rank your article on those phrases you don't need to check competition, because it’s already ranking in Google SERP. That’s why this is the fastest way to increase Google rankings with the smallest possible effort of just checking and analyses your result on analytics.

So why wasting time, lets dive into the entire process. The entire process will take your five to ten minutes of work. Tips and Tricks to improve Ranking of website using Analytics:

#1. Using “Queries” report of Google Analytics:

First, let’s find the phrases that you are almost ranking high  in the Google SERP. It is in Google Analytics. To see this report go in the Google Analytics then go > Acquisition > Search Console > Queries.

queries report of google analytics

Note that: if you are not able to access this report, you probably haven’t connected your Search Console account to Google Analytics. In order to get this report connect it.


The queries report shows the following results:

i. All the phrases you rank for on Google SERPThe number of times you have appeared in Google (impressions)

ii. The number of times your pages have been visited from these phrases (clicks)

iii. How high you rank for the phrase (average position) on google SERP.

#2. Set an advanced filter for deeper results:

you can use an Advanced Filter to find just the phrases for which your keyphrases ranks high on google SERP.

advance tab of google analytics

The idea is that a page that ranks greater than 10 position is high on page two on serp. This assumes that there are 10 organic search listings on page one and the chances of your article to rank on first page on serp is high.
As no one wants their article to rank on page two of SERP, but the good news is, high on page two is almost on page one as you can improve your content to get on page one of SERP with little work on that page as your article is already ranking. 

#3. Sort the report by rankings to check your post rank on google serp:

Click the column header “Average Position” to sort the report as per the average position of your article on google serp. To use this option, you’ll have to click it twice so you can see the this at the top of the analytics dashboard.
Make an Analytics “Shortcut” so as to use it at your convenience.

Save your filtered and sorted Queries report as a shortcut on the dashboard so as to use at nay time. This will make it easier to get to next time when you want to analyze the report of your article's average position on google serp. Just click the “Shortcut” link above the report and name it and click OK button. Now the report will be available anytime in the left side navigation of Google Analytics to see the average position of your article and many more.

#4. Go through this list and find phrases and confirm the rankings of your article on the google search engine:

You will notice that this report shows some strange phrases which might get your intention. Things that seem irrelevant. Don’t worry about these phrases. Every site ranks for unrelated phrases also. Just ignore them and keep looking for the keyphrases which are used in your blog post.

This report may also show phrases that include your brand name and show how your brand name is ranking on google. Skip these phrases also. Search engine optimization is about ranking and getting traffic from non-branded phrases which are not used by you in your blogpost.

#5. Confirm your rankings by analyzing your website results on the google analytics:

Start searching for the phrases in the Google search engine to confirm your website rankings on google. Now you’ll notice that the “average position” really isn’t the same as rankings of your website on the google SERP. Sometimes, you’ll see your website ranking higher than the report suggests your website ranking on the google. Other times, you won’t see your site ranks at that position at all. So don't get frustrated or confused about it.

There are a lot of reasons for the discrepancies which you can see after reading the reports and actually searching the phrases on google SERP.

1. Your site may have more than one page that ranks for the phrase on the Google SERP.

2. Your site may rank in image search results rather than textual.

3. Your site may rank differently today than the average ranking across the date range in the report you have seen in the analytics.

4. Your search results may be personalized for you based on your location, browsing history, etc.

#6. Check to see how the phrase is used on the your article for google SERP.

Now, the job is to see how well the article is optimized for the phrase that is ranking on Goggle SERP. Does the phrase appear on the article in the right places to be seen in the SERP? Was the article indicating relevance about the phrases?

It’s possible that the phrase hardly appeared on the article at all which means phrases are not used in the whole article. It’s possible the ranking was completely accidental without using the phrase and the search result shows your website at the top.

If so, you now have an opportunity to indicate the relevance and improve the rankings with very little effort just by inserting those phrases at the right place. 

Here is how to check that whether that phrase exists in the article or not:

While viewing the page, search for the phrase (using control+F) just like you are doing search in Word document.

i. Does the phrase appear on the page?

ii. Does it appear all together, or is it broken up?

iii. Where does it appear? In the title, header and body text?

iv. How many times is it used in each location?

If the phrase isn’t in the title of the article, header and body text of the article, then this article wasn’t really optimized for getting organic traffic. Then it is clear that Google rankings were accidental and you are receiving traffic purely by luck.

Alert!!  Before you proceed for optimizing your page, check to make sure that this page isn’t already ranking for other phrases. It’s possible to indicate the relevance for one phrase and hurt the relevance for another phrase in the same page.

To make sure you don’t de-optimize it, go back to your Queries report and look for other phrases the page might rank for those other phrases. Search for these phrases in Google, google keyword planner, ubersuggest, Href, SEMrush or other tools.This will tell you all the phrases the page ranks for and how high your page ranks for a particular phrases. 

If the article already ranks for another phrase, check the volume of that particular phrase in the Google Keyword Planner. Is the phrase more popular and is more searchable? Is it a more relevant phrase that may bring more targeted traffic on your website if places at good place?

If either answer is yes, then do not take these phrase as otherwise. Go back to the beginning and start again, or proceed to the next step using the better phrase because it is better to work for new phrases than to de-rank the existing phrases.

#7. Improve the article and indicate the relevance for the phrase so that the article ranks on google SERP and brings more organic traffic at your website.

Search engine optimization is all about indicating relevance. We indicate relevance using On-page SEO, Off page SEO and many more techniques.

Use the keyphrase once in the page title of your post to get ranked on google:

This is the <title> tag, which appears in the code, but not on the page itself. It does show up in the browser tab and it’s often the clickable link in Google SERP. If your site is in WordPress, the titles may be managed within a plugin such as Yoast but if your website is in blogger then you have to work on it manually.

Use the keyphrase once in the header of you blogpost to rank on google SERP

This is the <h1> tag, which is generally the headline on the page.

Use the phrase several times in the body text to get on #1 position on Google SERP:

There is no fixed number for keyword's frequency, but high ranking pages should be long with 1500 – 2000 words.
If your page is about1500 words, it’s likely that four to six instances of the phrase feels natural. If the page is short, don’t try to put keyphrases at many places that would contribute towards keywords stuffing which is not a good practice in SEO's point.

Your article should have good content and meaning rather than merely use of stuffed keyphrases which sometime adversely affets your website ranking. It is always advisable to use
Semantic Keywords Research to get more organic traffic.

Use Sematically linked keyphrases to rank on google

To find which words and phrases are semantically linked to the phrase you’re targeting on any particular article, look for clues at the bottom of a search results page and work as per results.

#8. Improve the quality of your post/article content to improve google ranking:

As all of us know that "Content is the King", So the content of your page should have quality in itself rather than only quantity. Relevance is all within the context of quality.
So if you want to increase your Google rankings, your goal is to make the best page on the internet with high quality content to rank on google.
Try to make page with high quality content which make your page great. Add detail which are relevant to the contents and try to set some examples. Add  internal links which is also know as On-Page SEO  so that your page links to other great pages of your website. Add some graphics and video to make your page more interactive. Don’t just add keywords.

#9. Track your Customer Demography and Interests to improve your websites ranking and get more organic traffic:

As we know one more factor about ranking that is demography and user interest. In order to gain maximum attention on the internet and drive more organic traffic to your website, you need to target a relevant audience as per your website's content so that people who are actually interested in your website's content visit your website again and again and thus increases ranking of your website. 

demographic view report of google analytics

Google Analytics is a useful tool for website owners who want to improve their website rankings on search engine because this tool allows you to discover demographics like age, gender, interests and income level of the targeted audience and you can edit your article as per the results shown in the google analytics reports. So you can filter your reports as per demographics and see your audience.

When you have such detailed analysis and information, you can modify your contents according to the needs and wants of the visitors. This will help you to generate more traffic to your page and improve your website’s ranking on google SERP.

#10. Wait for few days and check your website rankings on Google after implementing the above steps:

After Making the above changes on your article as per our instructions and tips, now you have to wait for few days to see the effect on your website ranking on google. You will see the changes in your website ranking.

Conclusion !!
This is the fastest way to improve your website rankings and it works really well without any hard work if implemented properly. 

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