How to increase Google Ranking of website using Analytics.10 proven tips and tricks to improve website ranking using google analytics.

Ranking on Google is a dream of every blogger in these days. As all new and experienced blogger knows the strategies to improve ranking of a new or existing website. Also there are various Youtubers who are teaching how to improve website ranking and get #1 position in Google SERP. But all of us know how difficult is this to achieve our website or blog post at #1 position on Google SERP.

 
How to Increase Google Ranking of website using Analytics

 

So today we are going to tell you the working tips and tricks how to improve your website ranking on Google and get #1 position on SERP using Analytics.


As all of us know the basic
Search engine optimization (SEO) technique to improve ranking on google but some technique are those in which you need little SEO knowledge. It can take years to build up the authority of a domain and the rankings of pages of any website.

In this post you will learn step-by-step guide to improving your website's Google rankings quickly using Analytics.

Using Google Analytics tools you can check your results very easily and find the key phrases in your website which are ranking on google. 

The goal is to find a key phrase that you’re already ranking for, but not ranking that high to put your blog post at #1 position. If you can find these phrases, you can find the corresponding page. 
If you can find the page that’s ranking, you can better optimize it for the phrase and can easily make some changes to take that blog post at #1 position.

Here is the details which you have to analyses through google analytics to rank your website on google.

1. Find the phrases for which your website almost rank high on google.

2. Find the page in Google search results. that means note down the position of your page on google SERP and confirm the ranking.

3. Next, improve the page by better indicating the relevance for the phrase and update the content as per your competitors.

4. Check back your ranking on google SERP and see if it worked.


As we told in the starting of this article it is very fast process. There is no need to research keyphrases since Analytics will give us the phrase which are already ranking on google. 


No need to check competition, because it’s already ranking in Google. That’s why this is the fastest way to increase Google rankings with the smallest possible effort of just checking and analyses your result on analytics.
 

So why wasting time, lets dive into the entire process. The entire process will take your five to ten minutes of work. Tips and Tricks to improve Ranking of website using Analytics:


#1. Using “Queries” report of Google Analytics:


First, let’s find the phrases that you are almost ranking high  in the Google SERP. It is in Google Analytics. To see this report go in the Google Analytics then go > Acquisition > Search Console > Queries.


queries report of google analytics
 

Note that: if you are not able to access this report, you probably haven’t connected your Search Console account to Google Analytics. In order to get this report connect it.

 

The queries report shows the following results:

i. All the phrases you rank for on Google SERPThe number of times you have appeared in Google (impressions)

ii. The number of times your pages have been visited from these phrases (clicks)

iii. How high you rank for the phrase (average position) on google SERP.



#2. Set an advanced filter for deeper results:

you can use an Advanced Filter to find just the phrases for which your keyphrases ranks high on google SERP.

advance tab of google analytics


The idea is that a page that ranks greater than 10 is high on page two. This assumes that there are 10 organic search listings on page one.

In other words, this filtered report asks Google Analytics this question: “What phrases do I rank for on page two?”

No one wants to rank on page two, but the good news is, high on page two is almost page one. you can improve your content to get on page one of SERP with little work on that page. 


#3. Sort the report by rankings to check your post rank:

Click the column header “Average Position” to sort the report. To use this option, you’ll have to click it twice so you can see the 11s at the top.
Make an Analytics “Shortcut”

Save your filtered, sorted Queries report as a shortcut. This will make it easier to get to next time when you want to analyze the report. Just click the “Shortcut” link above the report, name it and click OK. Now the report will be available anytime in the left side navigation of Google Analytics.


#4. Go through this list and find phrases and confirm the rankings of your page:

You will notice that this report shows some strange phrases which might get your intention. Things that seem irrelevant. Don’t worry about these phrases. Every site ranks for unrelated phrases also. Just ignore them and keep looking for the keyphrases which are used in your blog post.

This report may also show phrases that include your brand name. Skip these phrases also. Search engine optimization is about ranking and getting traffic from non-branded phrases which are not used by you in your blogpost.


#5. Confirm your rankings by analyzing on the google analytics:

Start searching for the phrases in Google to confirm your rankings. Now you’ll notice that the “average position” really isn’t the same as rankings. Sometimes, you’ll see yourself ranking higher than the report suggests. Other times, you won’t see your site ranks at that position at all. So don't get frustrated or confused about it.

There are a lot of reasons for the discrepancies which you can see after reading the reports and actually searching the phrases on google SERP.

1. Your site may have more than one page that ranks for the phrase on the Google SERP.

2. Your site may rank in image search results rather than textual.

3. Your site may rank differently today than the average ranking across the date range in the report you have seen in the analytics.

4. Your search results may be personalized for you based on your location, browsing history, etc.

You can avoid that last issue by doing a few things before you search: logging out of Google, using “private” or “incognito” settings in your browser, using a browser you don’t usually use etc.

#6. Check to see how the phrase is used on the page for google SERP.

Now, the job is to see how well the page is optimized for the phrase that is ranking on Goggle SERP. Does the phrase appear on the page in the right places? Was the page indicating relevance?

It’s possible that the phrase hardly appeared on the page at all. It’s possible the ranking was completely accidental without using the phrase.

If so, you now have an opportunity to indicate the relevance and improve the rankings with very little effort. 



Here is how to check that whether that phrase exists in the page or not:

While viewing the page, search for the phrase (using control+F) just like you are doing search in Word document.

i. Does the phrase appear on the page?

ii. Does it appear all together, or is it broken up?

iii. Where does it appear? In the title, header and body text?

iv. How many times is it used in each location?


If the phrase isn’t in the title, header and body text, then this page wasn’t really optimized. Then it is clear that Google rankings were accidental.

Alert!!  Before you proceed for optimizing your page, check to make sure that this page isn’t already ranking for other phrases. It’s possible to indicate the relevance for one phrase and hurt the relevance for another phrase in the same page.

To make sure you don’t de-optimize it, go back to your Queries report and look for other phrases the page might rank for those other phrases. Search for these phrases in Google, google keyword planner, ubersuggest, Href, SEMrush or other tools.This will tell you all the phrases the page ranks for and how high your page ranks for a particular phrases. 


If the page already ranks for another phrase, check the volume in the Google Keyword Planner. Is the phrase more popular? Is it a more relevant phrase that may bring more targeted traffic?

If either answer is yes, don’t hurt the relevance for this phrase. Go back to the beginning and start again, or proceed to the next step using the better phrase because it is better to work for new phrases than to de-rank the existing phrases.


#7. Improve the page and indicate the relevance for the phrase so that the page ranks on google SERP

Search engine optimization is all about indicating relevance. We indicate relevance using On-page SEO, Off page SEO and many more techniques.

Use the keyphrase once in the page title of your post to get ranked on google:

This is the <title> tag, which appears in the code, but not on the page itself. It does show up in the browser tab and it’s often the clickable link in Google SERP. If your site is in WordPress, the titles may be managed within a plugin such as Yoast but if your website is in blogger then you have to work on it manually.

Use the keyphrase once in the header of you blogpost to rank on google SERP

This is the <h1> tag, which is generally the headline on the page.

Use the phrase several times in the body text to get on #1 postion on Google SERP:

There is no fixed number for keyword's frequency, but high ranking pages should be long with 1500 – 2000 words.
If your page is about1500 words, it’s likely that four to six instances of the phrase feels natural. If the page is short, don’t try to put keyphrases at many places that would contribute towards keywords stuffing which is not a good practice in SEO's point.

Search engines are really more about topics, meaning, and intent, rather than words and phrases. So your article should have good content and meaning rather than merely use of stuffed keyphrases. It is always advisable to use
Semantic Keywords Research.

Use Sematically linked keyphrases to rank on google

To find which words and phrases are semantically linked to the phrase you’re targeting, look for clues at the bottom of a search results page.

#8. Improve the quality of your post/article content to improve google ranking:


As all of us know that "Content is the King", So the content of your page should have quality in itself rather than only quantity. Relevance is all within the context of quality.
So if you want to increase your Google rankings, your goal is to make the best page on the internet with high quality content to rank on google.
Try to make page with high quality content which make your page great. Add detail which are relevant to the contents and try to set some examples. Add  internal links which is also know as On-Page SEO  so that your page links to other great pages of your website. Add some graphics and video to make your page more interactive. Don’t just add keywords.


#9. Track your Customer Demography and Interests to imprive your websites ranking:


As we know one more factor about ranking that is demography and user interest. In order to gain maximum attention on the internet and drive traffic to your web page, you need to target a relevant audience so that people who are actually interested in your website's content visit your website gain and again. 

demographic view report of google analytics


Google Analytics is a useful tool for website owners who want to improve their rankings on search engine platforms because this tool allows you to discover demographics like age, gender, interests and income level of the targeted audience. So you can filter your reports as per demographics and see your audience.

When you have such detailed analysis and information, you can modify your contents according to the needs and wants of the visitors. This will help you to generate more traffic to your page and improve your website’s ranking on google SERP.



#10. Wait for few days and check your website rankings on Google:


After Making the above changes on your page as per our instructions and trick , wait for few days to see the effect on your ranking on google. You will see the changes in your ranking. However, if you don’t see a change within a week, you probably aren’t going to see a change at all in your page.


Conclusion !!
This is the fastest way to improve your website rankings and it works really well without any hard work if implemented properly. 


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